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Pamela Adlon Talks Mining Her Life For “Better Things” (& Defends Louis C.K.)

There are two kinds of people in the world: Those who have no problem delegating tasks and those who know it would be easier if they just did it themselves. The latter type may give off control freak vibes, but that’s exactly what’s needed at times–as Pamela Adlon can attest to with her critically acclaimed FX series Better Things.

Adlon’s own life provides the framework for Better Things: a single mother of three daughters who’s balancing parenting, her acting career, and taking care of her increasingly dependent mother. The semi-autobiographical nature of the series helps explain why she’s so protective of it. Only her longtime collaborator Louis C.K. in on the creative process as the show’s co-creator, co-writer, and co-producer. For the second season, though, Adlon decided to direct everything herself.

“I knew that I was going to direct one or two episodes last season, and then this year it was a no-brainer for me to do it [all],” says Adlon, whose performance in the first season of Better Things earned her an Emmy nomination. “This season was easier because everything flowed through me. There was no committee. We didn’t have to wait. I made the decisions. I chose my frames. I was able to work with my actors. Like I said a million times, being the single mom of three girls is the best kind of boot camp for anything like this.”

Pamela Adlon in “Better Things.” [Photo: Beth Dubber, courtesy of FX]

In fact, Adlon’s jam-packed life is precisely what led her to create Better Things. “I’m fully engaged in everything that I’m doing and I’m living my life very hard with my kids. I cook and I take care of my mom,” Adlon says. “But I see the beauty in everything around me. I always see things like I’m in a movie, but it’s my real life. So it’s probably the natural way that I would end up making a show.”

Related: Inside FX’s “Fearless” Rise To TV Domination

Adlon’s slice-of-life approach to creating Better Things is what makes the show so endearing. It doesn’t try to blow everyday situations into something bigger than what they actually are–it allows the natural humor, heartbreak, and absurdity of life to exist as is.

“I used to say that the log line for my show, if there was one, is ‘Life is what happens to you when you’re too busy to make any other plans,'” she says. “It’s like you think you can make plans, but then some insane, earth-shattering things happen. And then the next day you wake up and it’s just normal life again.”

Adlon and her on-screen kids (Olivia Edward, Mikey Madison, and Hannah Alligood). [Photo: Pamela Littky, courtesy of FX]

As close to her material as Adlon is, she doesn’t downplay Louis C.K.’s influential role as a collaborator. The two have worked together and starred in Louis C.K.’s previous television projects: the short-lived HBO sitcom Lucky Louie and the acclaimed FX series Louie. So when it came time to launch Better Things, she knew who to call. “We speak the same language,” Adlon says.

As for what she thinks of the recent allegations of sexual misconduct on Louis C.K.’s part and whether they have affected her relationship with him, Adlon says, “All I can tell you is that he is the best, most generous, collaborative, brilliant writer in the world,” she says. “And you can ask anybody who works with him that he’s just the best guy. That’s all I have to say.”

Adlon with her “Better Things” daughters. [Photo: Pamela Littky, courtesy of FX]

Running a show that rides parallel to her life has given Adlon some creative catharsis–a process she honed with her father Don Segall, a screenwriter who worked primarily in television, penning scripts for such series as Diff’rent Strokes and The Love Boat.

“From [ages] 11 to 18, it was rocky goings. And then I got out of the house, and my dad and I started working together and we would sit down and record our conversations very similar to the way Louis and I do now,” she says. “We were able to laugh and work through horrible family issues in our writing. It’s an amazingly cathartic thing to be able to make art out of something that feels shitty. It’s one of the greatest gifts of my life right now–that I can tell these stories for my daughters and their friends and my friends.”

Season two of Better Things premieres Thursday, September 14, on FX.

Hopper’s new AI predictive travel agent is dangerous for impulse flight buyers

If you unexpectedly get an automatic “out of office” email from me next month, blame the robots. I’ve been known to peruse the color-coded flight deal calendar in Hopper’s travel app from time to time, but now I fear I’m screwed: Hopper just launched a new feature called Flex Time, which suggests hard-to-resist deals on flights based on broad criteria, like a general time or destination.

Say you want to go to Europe for six days in the spring, but haven’t made up your mind about the details. Hopper will attempt to remove the guesswork and suggest some of the best flights it finds as it analyzes billions of flights every day. Until now, you had to know exactly where you wanted to go and when to get the most savings out of Hopper. The app helpfully sends notifications when it finds good deals on flights you’re watching, but again, it’s just for the destination and time frame that you define. Now it can offer much more open-ended suggestions.

Using a Pandora-style thumbs up/down system, Hopper will try its best to learn from your preferences and habits over time.


How Ride-Sharing Can Close One Gap In Our Broken Health Care System

In the conversation around America’s disorganized health care system, high costs come up as the most obvious barrier to treatment and services. But for many people, even if they can arrange affordable care, actually making it to an appointment poses yet another difficulty. They may not own a car or another mode of transit; public transportation in their area may be unreliable or nonexistent. Each year, around 3.6 million people miss an appointment because they simply can’t make it to the doctor’s office.

As in many situations where transportation is an issue, on-demand services like Uber have a way of edging in as the obvious solution. Robin Heffernan, a former venture capitalist and entrepreneur in the health care space, saw an opportunity to link ride-share services with health care providers, and founded Circulation in 2016 as a partnership between Uber and a handful of Boston-based medical practices to provide free rides to non-emergency medical appointments. After a successful pilot launch in Boston late last year, the company has since raised nearly $10 million and expanded to around 1,000 health care facilities around the country. Compared to the industry-wide no-show rate of around 25%, those facilities that use Circulation have brought that number down to 8%.

Prior to launching Circulation, Heffernan spent some time as a consultant for the Commonwealth Care Alliance of Massachusetts, a health care plan whose approximately 20,000 members all qualify for both Medicare and Medicaid, meaning, as Heffernan tells Fast Company, they were very sick; many were nursing-home certifiable. CCA’s focuses on keeping patients out of facilities and in their homes, “but the only way for them to do that is to facilitate a ton of logistics–to ensure patients make it to and from appointments, to deliver their prescriptions, you name it,” Heffernan says. To do so, CCA contracted with car service brokers, who did not operate on demand, so deliveries and pickups had to be scheduled several days in advance, and last-minute changes were impossible.

“Particularly in the drug rehabilitation and behavioral health space, people have to go in for appointments several times a week–with methadone, it’s sometimes twice a day.” [Screenshot: Circulation]

As Uber and other ride-share services became more ubiquitous, Heffernan began to eye the on-demand model as an alternative to the brokers utilized by CCA. “We built Circulation on the premise that we can build an exchange platform that will handle all transportation needs across health care,” Heffernan says. While Circulation will eventually expand into prescription delivery and provider home visits, for the time being, it’s focusing on bringing patients to their appointments.

Circulation is launching a consumer-facing app later this year, in which patients will be able to coordinate their own transit to health facilities. Now, it’s focused on the provider side; health care facilities that use Circulation book patient pick-ups on a dashboard integrated with Uber and other ride options, like hospital-operated vans, at the same time a patient calls to make an appointment and indicates that they need help with transportation.

Because plans like Medicaid cover transportation to an appointment, patients can avail themselves of Circulation at no additional cost. The Circulation dashboard, Heffernan says, is able to aggregate information about patients’ insurance coverage to determine if their health care will cover the rides, and if that’s not the case, the facilities themselves will pay for the transportation. “So far, we’ve not had one patient who has had to pay for a ride using Circulation,” Heffernan says.

Circulation initially partnered with Uber “to gain access to a nationwide fleet,” Heffernan says, and Uber remains Circulation’s sole ride-share partner, though it’s now also integrated with local non-emergency ambulance providers and medical facility vehicles. While the Uber partnership is undeniably beneficial from the hospital and patient perspective for the ease of booking transport, it does also shine a light on the extent to which private companies are becoming entangled with public services. Uber has taken control of the ride-sharing market by capitalizing off gaps in public transit infrastructure; it now seems to be doing the same with health care. Of course, the ideal solution to increase funding for public health facilities so that they could provide adequate transit independent of private companies, but with the federal government incapable of cobbling together anything that resembles a comprehensive national health care system, adding on transportation resources within that system feels unlikely.

Over the past year, Circulation has spread to the typical health care facilities–large hospitals, private clinics. But Heffernan has also noticed an uptick in interest from homeless shelters, and clinics focused on behavioral health and addiction treatment. “Particularly in the drug rehabilitation and behavioral health space, people have to go in for appointments several times a week–with methadone, it’s sometimes twice a day,” Heffernan says.

Independently arranging transit for all of those appointments is exhausting for patients, she adds, and when people are trying to recover from addiction, the privacy of a personal car is far preferable to public transportation, where patients often feel stigmatized or exposed. “If you can get a car to just show up in front of their house, take them to their appointment, and bring them home, that really can be the difference between them accessing treatment or not, and potentially relapsing,” Heffernan says.

At the Samuel U. Rodgers Health Center, a federally qualified treatment facility in Kansas City, Missouri, the impact of Circulation, particularly on addiction and behavioral health patients, has been pronounced. Samuel U. Rodgers serves around 25,000 patients a year, which levels out to around 70,000 total visits, all of which are reimbursed by the federal Bureau of Primary Health Care and Medicare and Medicaid. Around 6.7% of visits to the health center are for behavioral health needs, controller Chris Walker tells Fast Company. But since launching the Circulation integration four months ago, he’s noticed that 18% of the ridership is coming to the clinic for addiction treatment and behavioral health care. The free transportation, and the ease of scheduling and actually getting to same-day appointments, Walker says, is driving down missed appointment numbers, and encouraging patients in need of ongoing treatment to make and keep their follow-ups.

As Circulation continues to scale up, Heffernan says the company’s focus is partnering with more facilities, and looking into partnering with mobile diagnostic and prescription providers to bring tests and medications to patients in their homes, instead of requiring that they come into a facility. And for Walker, the response to Circulation has been positive enough in Kansas City that he’d like to “get a little more muscle behind this” and advocate that more insurance companies and managed care plans incorporate on-demand transportation into their patient coverage.

"Unprecedented" CHIME radio telescope completed

CHIME can scan half the sky in a single day

Assembly of a new giant Canadian radio telescope that has no moving parts yet is capable of scanning half the sky in a single day has been completed. The Canadian Hydrogen Intensity Mapping Experiment (CHIME) at Kaleden, British Columbia is composed of four 100-m (330-ft)-long metal troughs covering an area the size of five NHL hockey rinks and is capable of pairing with supercomputers to create 3D radio maps of deep space.

Continue Reading “Unprecedented” CHIME radio telescope completed

Category: Space


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A Tour Of The 9/11 Museum With The Man Who Designed It

Opening in 2014, the 9/11 museum aims to pay tribute to those who lost their lives that day. Local Projects founder Jake Barton gives us a personal tour of the space built to remember, to educate and, most importantly, to create community.


Opening in 2014, the 9/11 museum aims to pay tribute to those who lost their lives that day. Local Projects founder Jake Barton gives us a personal tour of the space built to remember, to educate and, most importantly, to create community.

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general design discussion • The Human Aura

Since ancient times we have seen images and paintings of diverse spiritual leaders crossways various traditions however one thing that is common amongst all of them is the halo that environs their head which is recognized as the Aura- energy arena. It not only surrounds just the head however also extends all round your body. This aura signifies your physical, emotional mental, as well as divine energies.

The aura is frequently seen a mix of fine colored frequencies wherever each color defines its own distinct nature plus characteristics. The shaking of this aura is actually fine and delicate so we need very fine tools to detect it otherwise may be we can use our inborn instinctive mechanism plus our latent psychic perspective to train ourselves not merely to see the aura however also to interpret the diverse colours and forms in the aura which can disclose us a lot of unspoken information

What Is the Human Aura?

The human aura is an area of subtle, glowing radiation adjacent us and spreading outer from our physical form. Auras are connected to the electromagnetic area of the body plus serve as a visual amount of our mental, expressive, physical plus spiritual states.

Everything that we do otherwise think touches the aura so it is typically in a state of flux, always changing, founded on our mental meanderings plus physical health. The aura is moreover affected by the energies of the atmosphere, the force fields of the world and the radio frequencies that interpenetrate all methods of a matter. The aura is an electric signature of who we are.

The Color of the Human Aura

The colors of the aura might glow and discharge with joy and energy as we keep a state of holiness in God. Or the colors might become dull, constructed and stultified once we are gloomy, while we allow ourselves to be unhappy when we criticize or see life as less than lovely.

Appreciation strengthens the aura as the heart originates a pink plus golden sun-like happiness. And at other times while we put ourselves down otherwise enter into the criticism of others, the size and happiness of our auras lessen. Holding imageries and ideas of ourselves as well as others as less than entire also impinges on our aptitude to send out auric areas of light energy that bless plus uplift.

Thoughts, Feelings, Diet as well as the Human Aura

Diet has an influence on the aura. But more prominently, what we take in with our eyes and ears and whatever we think affects the power and pattern of the aura. While we put our courtesy upon God and all that this period represents for us, the rotating of our chakras quickens and a resonance with the potentials of God starts to cleanse the aura plus expand it.

The Human Aura as well as the Chakras

The chakras are similar generating stations inside us. Alike to the mitochondria, those organelle control houses which reside inside each human cell, these places of light can be an excessive self-regenerating emphasis.

We can imagine our chakras every day. And as we emphasis on a precise chakra, we see its petals rotating and then quickening in perfect balance and equilibrium. We see the entire radiance of these seven main generating stations increasing and blessing ourselves as well as all those who drive within our range of influence.

The excellence of our prayers is reliant on the excellence of our heart, our awareness…and, so, our aura. If we wish to be of superior service and efficacy, if we wish to perform alchemical feats for the good of manhood, we must first go inside, self-assess as well as get in balance. We must appear to our chakras and wash them every day in the light of God. In order, their acceleration will make a rise and expansion in an awareness that is transformational.

The entirety of who we are is transmission to the world over the aura that discharges out from us, even though maximum persons do not see this aurora borealis-similar light show around themselves and others. And if we wish to upsurge the beauty, intensity as well as a size of our aura, it will definitely occur as we emphasize more and more on all that is optimistic, kind, considerate, forgiving, and just as well as loving.
spirit Secret

How To Sound Like An Optimist No Matter What (And Why You Should)

I first heard about “Mr. Positive” when I was coaching leaders from a major multinational company a few years back. As his nickname would suggest, he had a reputation for relentless optimism–so I decided to shadow him for a day to see if he really was as positive as everyone said.

It turns out he was. No matter the situation, he was the one employee on his team who always found a way to spin things optimistically. And what’s more, it didn’t come off as annoying boosterism or feigned enthusiasm. When I first met Mr. Positive, he was a general manager, but in just five years, he’d become the CEO of another major company.

A career trajectory that rapid is pretty rare in the business world, but since meeting this world-class optimist, I’ve begun to notice similar traits in many of my most successful clients: no matter how challenging the situation, they typically manage to muster optimism to rally their teams. Here’s what it takes to master the art of positive talk–even if you’re a natural pessimist–and why that matters so much in tough workplace situations.

1. Frame Your Words In A Way That Encourages Action

Fundamentally, positive talk is all about framing what you say. You can express the same idea in completely different ways, eliciting two completely different reactions.

Related: 7 Habits That Can Help You Become More Optimistic

Say you’re struggling to maintain your margins in a price-competitive market. If you remark to a coworker, “Why can’t you meet their price and still be profitable?” they’ll probably feel attacked. But if you say, “How are you going to meet this challenge? I know you’ll figure out a solution,” you’ll be more likely inspire them to action. This might seem obvious, but under pressure many people aren’t just more likely to think pessimistically, they’re also prone to point out the problem rather than discuss actions that might solve it. Just switching up how you frame conversations like these can make a huge difference.

2. Zero In On Others’ Strengths, Not Their Weaknesses

Another key to the art of positive talk is inspiring confidence by focusing on people’s strengths. While you can’t ignore glaring weaknesses, you’ll get more out of people if you don’t make their flaws the center of your conversation.

Related: Six Habits Of People Who Know How To Bring Out The Best In Others 

For example, let’s say I’m working with a speech-coaching client who can be accurately described as “hyperactive.” I might be tempted to comment, “You can’t stand still or stop fidgeting, and you keep flapping your arms in space. You need to get a handle on yourself!” That may be true, but it probably won’t get us very far. In order to smooth out these tics, I first need to come across as optimistic that my client can actually do better. “You speak with tremendous energy and exuberance–so much power,” I might say instead. “By focusing on channeling that energy, I know you’ll be able to achieve even more impact.” Sure, call it sugarcoating if you like, but this can-do attitude can be really effective. It helps people feel capable of change while still ensuring they feel comfortable with themselves.

3. Stay Respectful

Being respectful may sound obvious, but it’s important to consider how your words can affect others–which can be easy to do when the going gets tough and you’re tempted to look on the downside. Just focus on using language that’s clear, precise, and descriptive rather than language that’s sarcastic, ambiguous, and judgmental. When you’re a leader, it’s hard not to lash out occasionally, especially when you’re frustrated. But you’ll be more likely to get good outcomes when you remain as respectful as possible.

Related: What I’ve Learned In 38 Years Of Surrounding Myself With Confident People

For example, let’s say you’re dealing with a lot of complaints from customers about delivery delays. Don’t say, “Keep this up, and pretty soon our customers won’t be complaining about their orders. They’ll just cancel flat-out! What’s wrong with you guys?” Pessimism in this example–the real worry that you’ll lose business–becomes weaponized: now, rather than just being one possible outcome, it’s a barb you’re hurling at the very people you need to rely on to find a better outcome.

So instead, try something like this: “You need to address customers’ concerns about the delays in delivery. Review the entire process from their perspective and your perspective. You have so much knowledge and experience–how can you be even better, no matter what issues customers bring to us?” That’s a respectful, action-focused comment that makes you sound like the most confident one in the room that your team can pull through this rough spot together.

The thing many people mistake about positive talk and optimism in general isn’t about being “nice.” It’s about communicating with people in a way that motivates them to be the best they can be. Your career trajectory might not resemble Mr. Positive’s, but by mastering this key speaking skill, you can increase your influence and create more opportunities in your professional life. And that’s something worth being optimistic about.


Panels keep things cool by sending heat into space

A system of panels on a building’s roof can cool water enough to be used in air conditioning and refrigeration by sending heat into space—all without electricity.

Since 2013, Shanhui Fan, professor of electrical engineering at Stanford University, and his students and research associates have employed a roof as a testbed for a high-tech mirror-like optical surface that could be the future of lower-energy cooling systems.

Research published in 2014 first showed the cooling capabilities of the optical surface on its own. Now, Fan and former research associates Aaswath Raman and Eli Goldstein have shown that the system involving these surfaces can cool flowing water to a temperature below that of the surrounding air.

cooling system roof panels
A fluid-cooling panel being tested on the roof of the Packard Electrical Engineering Building. This is an updated version of the panels used in earlier research. (Credit: Aaswath Raman)

“This research builds on our previous work with radiative sky cooling but takes it to the next level. It provides for the first time a high-fidelity technology demonstration of how you can use radiative sky cooling to passively cool a fluid and, in doing so, connect it with cooling systems to save electricity,” says Raman, co-lead author of the paper in Nature Energy.

Together, Fan, Goldstein, and Raman have founded the company SkyCool Systems, which is working on further testing and commercializing this technology.

Dissipating heat into space

Radiative sky cooling is a natural process that everyone and everything does, resulting from the moments of molecules releasing heat. You can witness it for yourself in the heat that comes off a road as it cools after sunset. This phenomenon is particularly noticeable on a cloudless night because, without clouds, the heat we and everything around us radiates can more easily make it through Earth’s atmosphere, all the way to the vast, cold reaches of space.

“…we’re no longer limited by what the air temperature is, we’re limited by something much colder: the sky and space.”

“If you have something that is very cold—like space—and you can dissipate heat into it, then you can do cooling without any electricity or work. The heat just flows,” explains Fan, who is senior author of the paper. “For this reason, the amount of heat flow off the Earth that goes to the universe is enormous.”

Although our own bodies release heat through radiative cooling to both the sky and our surroundings, we all know that on a hot, sunny day, radiative sky cooling isn’t going to live up to its name. This is because the sunlight will warm you more than radiative sky cooling will cool you.

To overcome this problem, the team’s surface uses a multilayer optical film that reflects about 97 percent of the sunlight while simultaneously being able to emit the surface’s thermal energy through the atmosphere. Without heat from sunlight, the radiative sky cooling effect can enable cooling below the air temperature even on a sunny day.

“With this technology, we’re no longer limited by what the air temperature is, we’re limited by something much colder: the sky and space,” says Goldstein, co-lead author of the paper.

The experiments published in 2014 were performed using small wafers of a multilayer optical surface, about 8 inches in diameter, and only showed how the surface itself cooled. Naturally, the next step was to scale up the technology and see how it works as part of a larger cooling system.

Potential and predictions

For their latest paper, the researchers created a system where panels covered in the specialized optical surfaces sat atop pipes of running water and tested it on the roof of the Packard Building on the Stanford University campus in September 2015. These panels were slightly more than 2 feet in length on each side and the researchers ran as many as four at a time.

With the water moving at a relatively fast rate, they found the panels could consistently reduce the temperature of the water 3 to 5 degrees Celsius below ambient air temperature over a period of three days.

Windows go clear to dark and back in 1 minute

The researchers also applied data from this experiment to a simulation where their panels covered the roof of a two-story commercial office building in Las Vegas—a hot, dry location where their panels would work best—and contributed to its cooling system. They calculated how much electricity they could save if, in place of a conventional air-cooled chiller, they used vapor-compression system with a condenser cooled by their panels.

They found that, in the summer months, the panel-cooled system would save 14.3 megawatt-hours of electricity, a 21 percent reduction in the electricity used to cool the building. Over the entire period, the daily electricity savings fluctuated from 18 percent to 50 percent.

Energy savings

Right now, SkyCool Systems is measuring the energy saved when panels are integrated with traditional air conditioning and refrigeration systems at a test facility, and Fan, Goldstein, and Raman are optimistic that this technology will find broad applicability in the years to come.

The researchers are focused on making their panels integrate easily with standard air conditioning and refrigeration systems and they are particularly excited at the prospect of applying their technology to the serious task of cooling data centers.

Fan has also carried out research on various other aspects of radiative cooling technology. He and Raman have applied the concept of radiative sky cooling to the creation of an efficiency-boosting coating for solar cells. With Yi Cui, a professor of materials science and engineering at the university and of photon science at SLAC National Accelerator Laboratory, Fan developed a cooling fabric.

Here’s what happens when you overheat

“It’s very intriguing to think about the universe as such an immense resource for cooling and all the many interesting, creative ideas that one could come up with to take advantage of this,” he says.

The Advanced Research Projects Agency-Energy (ARPA-E) of the US Department of Energy funded this work.

Source: Stanford University

The post Panels keep things cool by sending heat into space appeared first on Futurity.

These Are Email Templates To Use When You Want To Ask For An Introduction

Throughout the course of your career, there will be times when you need to ask for an introduction–even when you don’t want to. Whether you’re a new entrepreneur looking for an “in” with investors or just seeking a career change, you’ll need to tap your network for referrals, connections, and opportunities to chat.

Needless to say, making these requests can feel awkward–but it doesn’t have to. Here’s a three-step process that can make the whole experience less scary, all starting with the very first email you send, asking to be put in touch.

Step 1: Be Direct, But Leave Them An “Out”

Once you’ve identified the person who knows you and your desired connection, send an email to them that’s casual, but be up front and direct. Include a link to the desired connection’s LinkedIn profile and always give the other person an easy out in case they can’t make the connection for one reason or another. Either share the pertinent details that your acquaintance needs to make the intro right then–or let them know you’ll follow up ASAP with an email they can forward easily.

Here’s a sample email:


Hope all is well.  It was good to see you at the retail leaders’ dinner in Palo Alto in July. How was the trip to Iceland? It’s still on our bucket list.

I’m reaching out to ask for an introduction to John Smith at XYZ Company. We’ve just released a new product that is seeing some surprising traction with restaurant chains. John’s feedback on how he might think about this type of data would be very helpful.

Would you mind making an introduction?  If so, I’ll send you an email that will make it easy to forward to John.



If the person declines to make the introduction, don’t take it personally. Be gracious, say thank you, move on. He or she might not know the person that well, or have some history that you’re simply not privy to.

Step Two: Follow Up Immediately

That day, be sure to send an email that’s easily forwarded to your target. Remember that you’re really speaking to two audiences here–your mutual connection and your desired connection.

Related: The Best Way To Introduce Yourself In Five Potentially Awkward Situations 

In your note, you should provide some basic details about yourself–yes, your mutual connection knows who you are, but your new connection probably doesn’t. In addition, you should be specific about your request and who you’re trying to get to. It’s not enough to ask for a generic intro. After all, your mutual connection is putting their social capital and network on the line. Make sure you take that seriously and do your homework before you make the request.

Here’s a sample email:


Good to catch up this week–enjoyed hearing about the trip to Iceland.  As I mentioned, I’m looking for an introduction to John Smith at XYZ Company.

As you know, in my role as the CEO of Euclid, I spend a lot of time with various retail and restaurant leaders understanding how we can provide the most impact in solving some of their most pressing customer acquisition and offline attribution problems. We’ve just released a new product that is seeing some surprising traction with restaurant chains and John’s feedback on how he might think about this type of data would be very helpful.

Would you mind making an introduction?  Let me know if you need anything else that might be helpful.



Step Three: Make Your Mutual Connection Look Good, And Then Add Your Own Value

Once your mutual connection does make their intro, don’t forget that they’re doing you a favor and putting their relationship and credibility on the line. Make them look good. Respond immediately on the same day.

Make it super easy for your target to connect with you and find a good time to talk. Remember, this person doesn’t know you so your behavior is a reflection on the mutual introduction who connected you. Don’t embarrass them.

Related: How The Most Successful People Ask Questions 

Find a way to be helpful after the introduction is made. Comb your network for people who might be helpful to your new connection. Pass along a useful article. Send along a small gift after a good conversation, such as a book that has relevance to something you discussed, with a warm note of thanks. And while you’re at it, follow up with your mutual connection to say thanks and report back on how your conversation went. It’s always great to hear that things went positively.

Brent Franson is the CEO of Euclid, a data platform that provides offline identity and behavior for brick-and-mortar brands.